Dynamic duo Andrew and Jesse Tsygan are
looking to bring a bit of Hollywood to Miami
with their fresh approach to PR.
Tex t by Jacquelyn Benson
Photo by Maria Lankina
ne’s artistic, the other’s all about the
details. Together, the Tsygan Twins own
and operate The Valanetti Group, one
of the city’s newest and most exciting
boutique public relations and lifestyle
management companies. “We wanted to grow a real
lifestyle management and entertainment PR agency
here in Miami, because the city has really been lacking
that, especially when you compare it to places like L.A.
and New York,” Jesse says.
Today, the group handles a wide variety of activities,
from arranging A-list private parties to luxury brand
development, celebrity exposure and boutique real
estate services. Though The Valanetti Group is fairly
new on the scene, the two partners have been busy.
“We recently closed a deal with Morgans Hotel
Group, and just this past December hosted our first
Art Basel event,” Andrew lists. “Through one of our
affiliates in Beverly Hills, we’ve also been building
and promoting brands through celebrity endorsements,
product placement and exposure in magazines, on
TV and online. We want to become Miami’s Access
Hollywood.” The brothers have always had a passion for the
entertainment and hospitality industries. It runs in
the family. In fact, one of their great-grandfathers was
Head Chef at the Tavern on the Green in New York,
while another managed the city’s famous Plaza Hotel.
“Mom also worked for a while with Leona Helmsley at
The Parklane Hotel,” Andrew adds.
When the pair were choosing their own direction,
family tradition combined with their own inclinations
to bring them to the idea of The Valanetti Group, which
they’ve been running successfully now for more than
Family has also shaped them in other ways. The
pair spent most of their childhood with their paternal
grandparents, including grandmother Zina Rafolovich
Tsygan, who was a well-known fashion designer in her
hometown of Odessa in Ukraine. “She was always an
inspiration,” they say. “She brought us up in the Russian
culture…we still enjoy cooking her recipes. We always
thought of her as the Julia Child of Russian cuisine. As
such, the brothers grew up speaking Russian, immersed
in a unique cultural environment which they believe
has helped to shape their creative style.
“This has been a big year for us. We’ve been taking
a lot of new approaches. We want to grow a brand, not
just a business,” Andrew says. “Every day we’re looking
to accomplish bigger and better things,” Jesse finishes.
To find out everything these brothers are up to with
The Valanetti Group, visit ValanettiGroup.com.